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Get to know us a little bit better, learn about our goals and targets and about what makes Poni so unique.

Company Profile

Poni Divers is the local brand name for scuba diving in Brunei with its 7 regional locations ; our main operations center at Serasa beach, administrative office at Muara Town, marine base at Serasa ferry terminal, marine workshop and a homestay near Serasa Beach, operations center in KB and branch in Bali, Indonesia. Offering a wide range of RAID, IANTD and BSAC courses including scuba gear for rental and retail, nitrox, trimix, technical diving, marine tours, watersports, team-building activities, corporate getaways, beach parties, and group events, Poni Divers is the one-stop solution for any fun related to the water!

The main operations center is also home to Poni Dive Club with over 500 local members and often organizes dive travel to many exotic overseas destinations. Poni Dive Club aims to develop a strong local community of divers. Poni Divers, with the help of the club members, also runs various youth projects with schools to increase awareness of local marine conservation issues.

With the rich wealth of experience of its management, Poni Divers often consult on dive supply and training on a project basis with corporate and government agencies. Poni Divers often provides information for individuals seeking careers in dive-related careers like commercial diving, public safety diving, and underwater environmental research. We also seek to establish an active local underwater photography community through various UW photography workshops, outings and seminars. We also support local community groups by participating in various local outreach activities.

Poni Group Sdn Bhd was incorporated in Brunei with the ROCBN in February 2020 as the parent company for our wholly-owned subsidiaries: Poni Divers, Poni Marine, Ponitec, Poni Adventures, Poni Homestay

Company and Management Background

Poni Divers was founded by Wong Thye Sing, a local who grew up here in Brunei and spent much of his diving years in Canada, so that he could share his passion for the underwater world with others. Thye found his passion for his diving when he founded the University of Alberta Scuba Appreciation Club and ran it for 3 years [www.uofascuba.com] which he ran for 3 years with over 120 members annually. He was later the youngest ever nominee to be elected to the board of directors for Alberta Underwater Council, a sub-government provincial organization promoting underwater activities and safety in the province. Through local funding, Thye was able to run a number of diving programs for the financially challenged and also for troubled youths in the community. Thye worked for a number of years in equity finance in Canada and China before coming back to develop Poni Divers and Poni Dive Club to help others discover the beautiful marine world in the most memorable way. He wanted to create a different kind of business with innovative ideas where customers, staff, and youths are all priority. He has gained numerous certifications and has trained in commercial diving in UK, HSE Scuba IV and in Australia, ADAS Level II with experience in search & recovery and salvage jobs. He is an experienced underwater videographer and photographer and his footage has been broadcasted by the likes of CNN and National Geographic. He has global scuba diving experience and working experience in Canada, Vietnam, Mexico.

Along the way, Thye enlisted Anna Aziz, a local Bruneian, as Business Development Director, who worked at Dorchester Collection, London for 10 years in Business Development working on development projects, management contracts & acquisitions in Europe & North America.

She also has 4 years working with SMEs in Brunei with extensive experience in hospitality and management in the service industry, in Europe, North America and Brunei. She has a deep understanding for strategic planning, concept development and was involved in project management for commercial properties (hotels, restaurants, spas) and residential properties in Europe and North America. She is also Chartered Institute of Management Accountants qualified.

As an advocate of providing local jobs for local people, Thye opened his first office in Kiulap in August 2010 with a mainly Bruneian team. The business moved quickly and Thye opened Poni Divers main operations center at Serasa Beach in January 2011 and bringing in watersports activities by March the same year. By 2012, with increasing groups of divers coming in to
Brunei, Poni launched its own homestay just 5 minutes away from Serasa Beach and in 2014 opened its first admin office. In 2016, Poni launched its marine workshop in Serasa and with plans for expansion the business moved to a larger office in Muara in October 2017. In 2019 we added 6 more rooms to the homestay and opened our beachside KB Branch in Jalan Maulana. Poni Divers is a committed member of Rebreather Association of International Divers (RAID), International Association of Nitrox & Technical Divers (IANTD), and the British Sub Aqua Club (BSAC), and a corporate supporter of Divers Alert Network (DAN). Other affiliations include Ocean Conservancy, Reef Check, Reef Ball Foundation, Reef Guru, and Reef Cloud. In line with its local agenda, Poni Divers works closely with Brunei Tourism, Fisheries Department, and the Youth Department to promote and protect scuba diving.

Safety

Vision & Mission

Here at Poni Divers, safety is a priority in all aspects of our activities. In 2018, we were awarded the prestigious COMMAC (Commercial Ministry of Defense (UK) Approved Center) rating from the UK MOD after passing their rigorous audit of our diving equipment, filling station, dive operations, safety & emergency protocol, documentation administration, management checks, maintenance, training, health & safety management, and supervision practices. In 2019, Poni Divers achieved the ISO 9001: 2015  certification for the provision of services related to Recreational & Occupational Diving, making its recreational diving division, Poni Divers, the first recreational diving centre in the region to receive this prestigious certification. All our boats are equipped with oxygen kits, first aid kits, life jackets and emergency boat equipment and carry first party insurance. First aid kits and safety & rescue equipment can be found all around our beachside facility. All boat captains and boat crew have completed BSP E-Kawal HSE and Safety course and certified and all our staff is rescue and CPR trained to handle any medical or dive emergencies. To increase support and safety for the local divers, we also run a 24-hour service hotline for advice and assistance on local diver-related medical emergencies. All our boats are BSP boat marine standard compliant and follow international safety standards and also local marine boat guidelines. With the recent addition of VHF radios to our operations center, boats, and portable underwater radios with our dive guides, we are proud to state that we comply with international safety standards and more.

Vision

To be Brunei’s leading diving & marine center in regard to safety, customer service, recreational diver education and environmental awareness & protection.

Mission
1.- Safety
We strive to maintain and exceed the standards as a DAN Partner in Dive Safety as well as adhere to general safe diving standards, keep our staff and equipment up to date and promote.

2.- Environment
We strive to promote and increase the knowledge of and responsibility for the marine ecosystems and to encourage others to protect and maintain these fragile environments amongst all divers and snorkelers and the general public by offering courses and programs, by organizing and conducting events and projects for the local population and by leading by example in protecting the environment
during all our activities.

3.- Service
We strive to achieve maximum customer and staff satisfaction by offering a personalized service according to the customers needs by giving honest and appropriate advice and information on the service and products we offer, by offering an extensive range of products and services related to diving and boating and by keeping our staff enthusiastic and professional with continuing education.

4.- Education
We strive to help create safe and confident recreational divers and professional dive educators by offering a wide as possible range of diving and diving related courses and programs at all recreational and professional levels and conduct these in a professional and exemplary manner.

Quality, Occupational Health & Safety Policy

The principle aim of Poni Group is to perform and deliver the highest level of quality in a range of recreational diving, boat charter services and rentals and supply of diving equipment and corporate and teambuilding events and watersports by promoting and maintaining the highest levels of quality, safety, professionalism and integrity in our relationships with our clients, suppliers, workers, professional associates and other interested parties.

The Directors, Management and Staff at Poni Group proudly pronounce our personal commitment to understand, meet and, when possible, exceed our Customer’s requirements through the continual improvement of our processes and services.

We have developed expertise since our establishment and our aim is to achieve a high standard of service to our customers. We are fully committed to eliminate hazards and reduce OH&S risks in our processes and keep our workers safe and healthy.

We strongly believe that transparent and ethical ways of engaging with our customers and other interested parties by ensuring that the objectives of Poni Group are linked to customer needs and expectations and that these are communicated through to all our workers.  We measure customer satisfaction and act on the results ensuring a balanced approach between satisfying the client’s needs and working in a proactive manner with all interested parties.

We are acutely aware of our responsibility to spread general awareness about the protection of the fragile marine ecosystem and we do that passionately and wholeheartedly.

Poni Group operate in line with the overall requirements of ISO 9001 & ISO45001 requirements, and as part of our system scope; as a RAID, IANTD and BSAC dive center that specializes in the provision of recreational diving services, boat charter services, rentals and supply of diving equipment, have developed systems to enable it to identify and implement continual improvement and effectiveness of our QOHS Management System, along with the continual development of our services and our commitment to fulfill our legal and other obligations.

Diversification & Growth

Going forward, we have progressed, and expanded our operations and diversified into different sectors: Commercial Diving & Marine Engineering; Boat Charters, Rentals and Boat Maintenance; Event Management and Watersports. In 2017, we ploughed back into the company and invested heavily in marine assets, equipment purchases, built a multi-purpose barge, purchased multiple boats and renovated our new admin office and staff housing in Muara. Between 2018 and 2019 we purchased new boats, invested in staff training,  and open our KB branch, serving the Belait and Tutong district. After certifying for ISO 9001 : 2015 under DARe Standards Consultancy Program in December 2019, we incorporated as Poni Group in February 2020.

To seize these growing opportunities Thye has certified in the UK to run courses for scientific diving, archaeological diving, media diving, and commercial diving with the aim of providing underwater diving courses as viable career option. Poni Divers is also currently investing in staff training, website and product development, branding, digitalization of its business and processes and launching new products and services to a broader targeted audience.

Our Facilities

Our main operations center is located at Serasa Beach, only 30 minutes from the city center and airport. We also have a beachside location in Kuala Belait on the west end of Brunei. Both centers have become a popular location for divers, swimmers, and other watersports enthusiasts, being right beside the beach and boat launching facilities. With beach-side facilities like changing rooms, showers, barbecues, and private access to its own jetty, our customers often stay around for just a little longer than they mean to!

Our facilities are run by an experienced team of 40 staff members, including internships. The operations center is designed to be used both as a retail area and as a comfortable venue for classes and other events such as presentations or social activities.

We have the capacity to handle large groups of up to 200 pax for watersports, snorkeling groups of up to 60 pax, dive groups of up to 40 pax and for special events, up to 2,000 pax. Under Ponitec can also cater to small groups of technical divers with up to 100% oxygen and helium mixes. Poni Divers owns and operates seven speedboats specially refitted for diving and another five speedboats for watersports and marine tours. Our retail scuba equipment brand names range from Mares to Zeagle and Scubapro, Apesk, JJ-CCR, Dive-rite, IST, Seapro, Gull, and Apollo. Along with our full range of Scubapro and Mares well-kept rental equipment, we are often the local go-to person for diving needs!